Last Updated: August 27, 2026

These Terms & Conditions (“Terms”) govern your access to gooptimized.com (the “Website”) and, where applicable, your purchase or use of services provided by Gooptimized LLC, doing business as GoOptimized (“GoOptimized,” “we,” “us,” or “our”).

By accessing the Website, purchasing services, or otherwise engaging GoOptimized, you agree to these Terms.

If you are acting on behalf of a business or other organization, you represent that you have authority to bind that organization.

1. GoOptimized Services

GoOptimized provides digital advertising and related marketing services that may include:

• Google Ads management

• Meta and social-media advertising management

• Advertising strategy

• Campaign creation, management, and optimization

• Advertising creative and copywriting

• Conversion tracking and measurement

• Performance reporting

• Marketing consulting

• Other related marketing services

The specific services included in your engagement are determined by your selected plan, checkout page, proposal, order form, statement of work, or other written agreement applicable to your purchase (collectively, a “Service Agreement”).

If a Service Agreement conflicts with these Terms regarding a particular engagement, the Service Agreement controls for that engagement.

2. Month-to-Month Services

Unless expressly stated otherwise in a Service Agreement, GoOptimized services are provided on a month-to-month basis.

There is no long-term commitment unless you expressly agree to one in writing.

Recurring service fees are charged in advance for each applicable billing period.

You may cancel a month-to-month service before your next renewal date to prevent future renewal charges.

Cancellation does not ordinarily result in a prorated refund for a service period that has already begun unless required by law or expressly agreed to in writing.

3. Fees, Billing, and Recurring Payments

You agree to pay all fees identified at the time of purchase or in your applicable Service Agreement.

By purchasing a recurring GoOptimized plan and providing a payment method, you authorize GoOptimized and its payment processor to automatically charge that payment method for recurring fees until the service is canceled.

You are responsible for maintaining a valid payment method.

If a payment fails, we may:

• Attempt to process the payment again

• Request an alternative payment method

• Suspend work or services until the outstanding balance is paid

You remain responsible for amounts properly incurred before cancellation or termination.

Applicable taxes may be added where required.

We may change pricing for future service periods upon reasonable notice. Pricing changes will not retroactively affect fees already paid.

4. Advertising Spend and Third-Party Costs

Unless expressly stated otherwise, GoOptimized's management fees do not include advertising spend.

You are responsible for:

• Advertising spend charged by platforms such as Google or Meta

• Advertising-platform fees

• Third-party software or service fees specifically required for your account

• Applicable taxes

Advertising spend is generally charged directly by the applicable platform and is not received or controlled by GoOptimized.

GoOptimized is not responsible for refunds, credits, billing errors, or charges imposed directly by third-party advertising platforms, although we may reasonably assist you in investigating such issues.

5. Cancellation and Refunds

Unless a Service Agreement or written promotional offer states otherwise, you may cancel month-to-month services at any time before the next renewal date.

Cancellation prevents subsequent renewal charges.

Fees for a service period that has already begun are generally non-refundable because GoOptimized allocates resources and performs work throughout the applicable service period.

Advertising spend and other amounts charged directly by third parties are not refundable by GoOptimized.

Any written trial, guarantee, refund promise, or promotional offer provided by GoOptimized will be governed by the specific terms accompanying that offer.

Nothing in this section limits rights that cannot lawfully be waived.

6. Client Responsibilities

Successful advertising requires cooperation between GoOptimized and the client.

You agree to provide reasonably accurate and timely:

• Business information

• Account access

• Website or analytics access

• Advertising-platform access

• Brand materials

• Creative assets

• Offers and pricing

• Approvals

• Other information reasonably needed to provide the services

You are responsible for ensuring that:

• Your products and services are lawful

• Your advertising claims and business representations are accurate

• You have the rights necessary to use materials you provide

• Your business complies with laws applicable to its products, services, and customers

• Someone is reasonably available to respond to leads, calls, appointments, and customer inquiries generated through advertising

• GoOptimized is informed of material changes to your business, pricing, offers, locations, or availability

Delays in providing information, access, approvals, or materials may delay campaign setup or performance.

7. Advertising Platforms and Third-Party Services

Our services rely on third-party platforms and technologies including Google, Meta, analytics providers, website platforms, CRM providers, and other service providers.

These third parties may independently:

• Change algorithms

• Change advertising policies

• Change pricing

• Modify features

• Reject advertisements

• Restrict or suspend accounts

• Limit targeting

• Change attribution or tracking

• Experience outages

• Restrict access to data

• Make other decisions outside GoOptimized's control

GoOptimized does not control and cannot guarantee the continued availability, policies, functionality, or decisions of third-party platforms.

We will use commercially reasonable efforts to manage campaigns using the tools and access available to us.

8. No Guarantee of Results

Digital advertising involves inherent uncertainty.

Performance may be affected by factors including:

• Industry

• Competition

• Geography

• Customer demand

• Advertising budget

• Website quality

• Pricing

• Offer strength

• Sales process

• Lead follow-up

• Market conditions

• Advertising-platform changes

• Tracking limitations

• Seasonality

Accordingly, GoOptimized does not guarantee a particular number of leads, calls, appointments, customers, sales, revenue, return on advertising spend, cost per lead, or other specific business result unless a specific guarantee is expressly provided in writing.

Testimonials, case studies, forecasts, examples, projections, and past results are illustrative and do not guarantee future results.

9. Campaign Management and Optimization

Within the scope of your selected service, you authorize GoOptimized to make reasonable campaign-management decisions, which may include decisions involving:

• Campaign structure

• Targeting

• Keywords

• Bidding

• Placements

• Creative

• Advertising copy

• Budgets

• Testing

• Optimization

Where appropriate, we may test different strategies or creative approaches to improve campaign performance.

You remain responsible for your overall business decisions, products and services, pricing, fulfillment, sales process, and customer relationships.

10. Client Materials

You retain ownership of intellectual property and materials you provide to GoOptimized, including:

• Business names

• Trademarks

• Logos

• Photographs

• Videos

• Product information

• Brand materials

• Existing advertising assets

You grant GoOptimized a non-exclusive license to use these materials as reasonably necessary to perform the services.

You represent that you have all rights and permissions required for GoOptimized to use the materials you provide.

11. GoOptimized Materials and Deliverables

GoOptimized retains ownership of its pre-existing and general intellectual property, including:

• Processes

• Systems

• Strategies

• Templates

• Frameworks

• Workflows

• Know-how

• Software configurations

• Internal tools

• Methodologies

Subject to payment of all applicable fees, you may use client-specific advertising creative and deliverables created for you as part of the services, except for third-party materials or GoOptimized proprietary materials incorporated into those deliverables.

Advertising accounts and business assets already owned by you remain yours.

12. Confidentiality

Each party may receive confidential or proprietary information from the other in connection with the services.

Each party agrees to use reasonable care to protect non-public information that a reasonable person would understand to be confidential and to use it only as necessary to perform or receive the services.

Confidential information does not include information that:

• Is publicly available through no breach of these Terms

• Was lawfully known before disclosure

• Is received lawfully from another source without confidentiality restrictions

• Is independently developed without using the other party's confidential information

A party may disclose confidential information where required by law, court order, or governmental authority.

13. Testimonials, Portfolio Use, and Case Studies

GoOptimized will not knowingly disclose your confidential business information or non-public customer information for marketing purposes without authorization.

We may request permission to use:

• Your business name or logo

• Advertising creative

• Testimonials

• Campaign results

• Case-study information

Where specific permission is required or requested, we will obtain it before publication.

14. Website Chat and Artificial Intelligence

The Website may contain artificial-intelligence-powered or automated chat tools designed to:

• Answer general questions

• Provide recommendations

• Collect contact information

• Qualify inquiries

• Assist with appointment scheduling

Automated responses are provided for convenience and may not always be complete or error-free.

A chatbot response does not:

• Create a binding Service Agreement

• Guarantee advertising results

• Modify these Terms

• Constitute legal, accounting, tax, or financial advice

unless an authorized GoOptimized representative separately confirms the applicable terms in writing.

15. Privacy

Our collection and use of personal information is governed by our Privacy Policy, which is incorporated into these Terms by reference.

The Privacy Policy explains our practices relating to website tracking, analytics, advertising technologies, website chat, forms, and privacy choices.

16. Electronic Communications

By contacting GoOptimized electronically, scheduling an appointment, purchasing services, or submitting a form, you agree that we may communicate electronically regarding your inquiry, appointment, account, transaction, or services.

You may unsubscribe from marketing emails using the instructions provided in those messages.

Where marketing text-message or automated-call consent is required by law, such consent will be requested separately.

Consent to receive marketing text messages is not a condition of purchasing services.

17. Website Use

You may use the Website only for lawful purposes.

You may not:

• Attempt to gain unauthorized access to the Website or related systems

• Circumvent Website security

• Introduce malicious software or code

• Interfere with Website operation

• Impersonate another person or organization

• Use the Website to violate applicable law

• Commercially exploit Website content without authorization

• Use unauthorized automated systems to scrape or extract Website content

We may restrict access when reasonably necessary to protect the Website, our business, or other users.

18. Website Content and Intellectual Property

Unless otherwise stated, the Website and its content—including text, graphics, branding, logos, videos, layouts, and other materials—are owned by or licensed to GoOptimized and are protected by applicable intellectual-property laws.

You may access the Website for legitimate informational or business-evaluation purposes.

Nothing in these Terms transfers ownership of GoOptimized intellectual property to you.

19. Disclaimer of Warranties

The Website is provided on an “as is” and “as available” basis.

To the fullest extent permitted by law, GoOptimized disclaims warranties not expressly provided in writing, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement.

We do not warrant that:

• The Website will always be available

• Advertising platforms will operate without interruption

• Third-party integrations will always function

• Analytics or attribution will always be complete or accurate

• Advertising campaigns will achieve particular results

Nothing on the Website constitutes legal, tax, accounting, investment, or financial advice.

20. Limitation of Liability

To the fullest extent permitted by applicable law, GoOptimized and its owners, officers, employees, contractors, and agents will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages arising from the Website or services, including:

• Lost profits

• Lost revenue

• Lost business opportunities

• Loss of data

• Advertising-platform interruptions

• Changes to third-party services

• Lost or delayed leads

To the fullest extent permitted by law, GoOptimized's aggregate liability arising out of a particular service engagement will not exceed the total service fees actually paid to GoOptimized by the affected client during the three months immediately preceding the event giving rise to the claim.

This limitation does not apply to liability that cannot lawfully be excluded or limited.

21. Indemnification

You agree to indemnify, defend, and hold harmless GoOptimized and its owners, officers, employees, contractors, and agents from third-party claims, liabilities, damages, losses, and reasonable costs arising from:

• Materials or claims supplied by you

• Your products or services

• Your violation of applicable law

• Your infringement of another party's rights

• Your material breach of these Terms

This provision does not require you to indemnify GoOptimized for claims caused solely by GoOptimized's unlawful conduct.

22. Force Majeure

GoOptimized will not be liable for delays or failure to perform caused by circumstances reasonably beyond our control, including:

• Natural disasters

• Severe weather

• War

• Terrorism

• Civil unrest

• Government actions

• Labor disruptions

• Internet or telecommunications outages

• Cyberattacks

• Utility failures

• Advertising-platform outages

• Major third-party service-provider failures

• Other comparable events beyond our reasonable control

We will use reasonable efforts to resume performance when practicable.

23. Suspension or Termination

We may suspend or terminate services for:

• Material nonpayment

• Fraudulent or unlawful activity

• Abusive or threatening conduct

• Material breach of these Terms

• Advertising practices that violate applicable law or platform policies

• Circumstances that make continued performance commercially or legally unreasonable

Where practical, we will provide notice and a reasonable opportunity to resolve the issue.

Termination does not eliminate payment obligations incurred before termination.

24. Governing Law and Venue

These Terms are governed by the laws of the Commonwealth of Virginia, without regard to conflict-of-law principles.

Any legal proceeding arising from these Terms or the services will be brought in a state or federal court of competent jurisdiction located in the Commonwealth of Virginia, unless applicable law requires otherwise.

Before publishing: if Gooptimized LLC is no longer organized in Virginia or Virginia is no longer the jurisdiction you want governing the business, change this section accordingly.

25. Changes to These Terms

We may update these Terms from time to time to reflect changes to our Website, services, business practices, or legal obligations.

When changes are made, the Last Updated date above will be revised.

Changes generally apply prospectively after publication unless otherwise required by law or agreed in writing.

Material changes affecting an existing paid engagement remain subject to the applicable Service Agreement and law.

26. Assignment

You may not assign your rights or obligations under a Service Agreement without our written consent, except where applicable law provides otherwise.

GoOptimized may assign its rights and obligations in connection with a merger, acquisition, reorganization, sale of substantially all assets, or similar business transaction.

27. Severability and Waiver

If any provision of these Terms is determined to be unlawful or unenforceable, the remaining provisions will continue in effect to the fullest extent permitted by law.

Failure to enforce a provision does not waive the right to enforce it later.

28. Entire Agreement

These Terms, the Privacy Policy, and any applicable Service Agreement constitute the agreement between you and GoOptimized concerning the matters they cover.

If a specific Service Agreement conflicts with these Terms regarding services you purchased, the Service Agreement controls for that engagement.

29. Contact

Questions regarding these Terms may be sent to:

Gooptimized LLC d/b/a GoOptimized
Email: hello@gooptimized.com
Website: gooptimized.com